Data Report
US Nicotine Pouch Price Index
A daily-updated benchmark for US nicotine pouch pricing based on the lowest observed price-per-can across active stores. Use this index for market tracking, affiliate content, and media research.
Products
1423
US Stores
8
Median Best Price
$6.28
per can incl shipping
Catalog Range
$1.99 - $19.99
best observed total per can incl shipping
Top 25 Brand Leaders (Total Per Can Incl Shipping)
To keep this benchmark representative, we show the single lowest-priced product per brand and prefer products tracked at two or more stores. Download the CSV for the full ranked list.
Brand Price Benchmarks
Median and average best total price-per-can (incl shipping) by brand (minimum 3 products per brand).
| Brand | Products | Median Best Total | Average Best Total |
|---|---|---|---|
| Velo | 97 | $5.06 | $5.20 |
| Après | 69 | $7.34 | $7.16 |
| Zyn | 66 | $5.36 | $4.65 |
| Xqs | 55 | $5.96 | $5.75 |
| FRE | 54 | $4.63 | $4.21 |
| 77 | 47 | $6.99 | $7.21 |
| Loop | 35 | $6.79 | $6.62 |
| On! | 33 | $2.99 | $4.25 |
| Lucy | 31 | $3.99 | $4.23 |
| Skruf | 30 | $7.00 | $7.05 |
| Pablo | 29 | $5.44 | $5.66 |
| Another Snus Factory | 28 | $7.34 | $7.28 |
| Helix Sweden AB | 28 | $7.34 | $7.34 |
| Clew | 24 | $1.99 | $1.99 |
| Zone | 24 | $2.99 | $3.67 |
| Helwit | 24 | $5.76 | $5.91 |
| Zeo | 22 | $5.19 | $4.81 |
| The Habit Factory | 22 | $6.84 | $6.96 |
| Syx | 21 | $3.99 | $4.13 |
| ALP | 21 | $4.79 | $4.85 |
Methodology
- The index uses verified US stores with active nicotine pouch offers.
- Only in-stock offers are included.
- Shipping is modeled to NY ZIP 10001 and included in the total price-per-can benchmark.
- For each product group, we select the lowest observed total price-per-can including shipping.
- The public top-table uses one lead product per brand and prefers products tracked at two or more stores.
- Mixpacks and excluded non-pouch catalog items are removed.
- Offers older than 14 days are excluded to reduce stale-price noise.
- Implausible outliers are removed (for example, extreme per-can values caused by bad pack-size parsing).
- The page prefers the latest validated daily market snapshot and falls back to live recalculation only if a full snapshot payload is unavailable.